EOGS Brand identity
I was asked to design an identity for Erode Obstetrics and Gynecology Soceity (EOGS). They wanted a logo that would project them as trustworthy professionals and care-givers.
About EOGS
EOGS is the professional organization representing medical practitioners of obstetrics and gynecology in Erode, Tamil Nadu. It is an association of doctors working towards advocating and promoting women's and children's health and reproductive rights using scientific evidence and following the highest ethical standards.
The member of the society did not have any attributes in place that they could associate the organization. So I started brain storming to fix on few attributes based on which the identity will be developed. Later I roughed down a morphological matrix from which the elements(mother holding a child) were derived.
The concept of care and protection was established by using a mother and a child as the basic elements. The entire logo is incorporated in circular form which brings out the attribute closeness and warmth.
I further refined the identity by looking into the spacing of elements and improving on the form to so that the composition is complete.
I fixed on the single color (pink) as the crispness of the shape fell apart when more colors were used. Though it seemed like a cliche to use pink, the color seemed to bring out an optimistic and warm personality which was expected of the identity.
